ZUZU Hospitality Secures USD 5.9M in Series B-Extension to Power AI-Driven Future for Independent Hotels
Funding will scale RevMate, an AI platform trained on proprietary data from over 3,000 independent hotels, to level the competitive playing field.
SINGAPORE, August 28, 2025 – ZUZU Hospitality, Southeast Asia and India’s largest revenue management and distribution platform for independent hotels, today announced that it has raised USD 5.9 million in a Series B-Extension round from Wavemaker Growth, the growth fund of its long-time backer Wavemaker Partners, existing investors Velocity Ventures and Vulpes Ventures, and new investor Latin Leap. The funding accelerates ZUZU’s mission to level the playing field between independent hotels and global chains through technology and expertise.
“We’re witnessing the most significant transformation in hospitality since the internet,” said Vikram Malhi, Founder & CEO of ZUZU Hospitality. “AI is reshaping how demand is predicted and revenue is optimized. Our mission has always been to empower independent hoteliers—the heart of this industry—who lack the resources of large chains. The foundation of this mission is our unique data advantage. We’ve built a proprietary dataset from over 3,000 hotels in a market segment that historically lacks good benchmarking. This data is the fuel for RevMate, our AI revenue management platform, allowing us to fine-tune algorithms specifically for the nuances of the APAC hospitality industry. With our investors’ support, we’re excited to bring RevMate to market and empower thousands of hotels to thrive in this new era of travel.
“ZUZU’s existing hotel partners already see an average 8x return on investment, transforming properties that once struggled with manual pricing into revenue-generating machines that outperform their markets.
AI Reshaping the Travel Industry
The global travel industry has not only rebounded but is surging past pre-pandemic levels, with UNWTO reporting 2024 tourism flows exceeding 2019 benchmarks. At the same time, the sector is entering a new phase of digital transformation driven by Artificial Intelligence. McKinsey estimates that AI could generate over USD 400 billion in annual value across travel and hospitality, primarily through intelligent pricing, hyper-personalization, and operational efficiency.
Closing the Gap for Independent Hotels with a Unique Data Moat
Independent hotels – who make up the vast majority of the market – are at risk of being left behind. Unlike global chains with dedicated revenue management teams, independents often lack the expertise and tools to capture AI’s full benefits.
ZUZU, which already powers over 3,000 hotels across Southeast Asia and India, is bridging this gap. The power behind its RevMate AI platform is ZUZU’s proprietary dataset – an unparalleled collection of booking patterns, pricing decisions, and market performance from over 3,000 independent properties. This rich, context-specific data is critical to train AI functions that understand the unique challenges and opportunities of this segment. RevMate makes advanced pricing and distribution strategies automated and intelligent, allowing non-chain hotels to be nimble and strategic.
With this new funding, ZUZU will accelerate product development, expand its data capabilities, and scale go-to-market efforts to bring thousands more properties into the AI-powered travel economy.
“Southeast Asia’s hotel market is growing fast and is highly fragmented, with a large chunk of it being independent hotels. These hotels don’t have the technology and expertise that big chain hotels have in revenue and property management. ZUZU democratises access to top-notch technology and AI with its simple all-in-one tech stack, helping these hotels maximise revenue and secure their fair share of demand from online channels. This ensures a very high satisfaction and stickiness with hotels, and growth of 30–40% in occupancy rates,” said Shiv Choudhury, Founding Partner of Wavemaker Growth. “We are excited about partnering with ZUZU not just as an investor, but also operationally in areas like their go-to-market and organisational growth. We believe that this can transform the hotel industry in Southeast Asia and beyond.”
Driving the Future of Independent Hospitality
Since its beginning, ZUZU has methodically built the infrastructure to support hospitality’s digital transformation. This funding marks another step for ZUZU in that journey.
“This isn’t just about keeping pace with industry change,” Malhi emphasized. “It’s about enabling independent hotels to lead it. We’re not just giving them the same AI sophistication as a global chain; we’re giving them something better: intelligence that is fine-tuned for their specific reality. When a boutique property in Bangkok can use context-aware AI to be more nimble and outmanoeuvre a larger competitor, that’s when hospitality gets truly exciting.”
About ZUZU Hospitality Pte. Ltd.
ZUZU Hospitality Solutions Pte. Ltd. is Southeast Asia and India’s leading revenue management and distribution platform for independent hotels. With a proprietary all-in-one hotel operating system underpinning its Revenue Management and Distribution Platform, ZUZU offers resource- and time-strapped hotels the technology and expertise of larger chains—without their costs or restrictions.
ZUZU’s product suite includes RevMate, its AI-powered revenue management co-pilot, and its Payments Platform, enabling hotels to manage guest and channel partner payments seamlessly.
Headquartered in Singapore, ZUZU operates across India, Indonesia, Malaysia, the Philippines, Thailand,
and Vietnam.